The app that helps you design who you want to be — then builds the habits to get you there.
We'll email you when IdentityShift launches.
No spam. Just one email when we launch.
Habit trackers. Bullet journals. New Year's resolutions. Accountability apps.
You start strong. Two weeks later, you're back to old patterns.
Here's the truth nobody tells you:
The problem isn't discipline. It's not willpower. It's not the right app.
The problem is you're trying to change your actions without changing who you are.
Think about it:
A runner doesn't force themselves to run. They run because that's who they are.
A writer doesn't struggle to write. Writing is just what writers do.
The secret to lasting change isn't better tracking — it's becoming the person who naturally does what you're trying to do.
Most apps ask: "What do you want to accomplish?"
IdentityShift asks: "Who do you want to become?"
Answer guided questions about your ideal life. Our AI helps you craft a clear identity statement — who you're becoming, not just what you want to do.
Each morning, set an intention aligned with your new identity. Each evening, reflect on where you showed up as that person — and where you didn't.
Over weeks and months, the actions that once felt hard start feeling natural. Because you're not forcing behavior anymore. You're just being yourself.
Guided questions + AI help you articulate exactly who you're becoming. Not vague goals — a clear, motivating identity.
Morning intentions and evening reflections tied to your identity. Build self-awareness, not just streaks.
See your transformation over time. Track alignment with who you're becoming, not just task completion.
AI-powered conversations with who you're becoming. Get advice and motivation from your ideal future self.
or $69.99/year (save 42%)
Join the waitlist. Be first to access IdentityShift when we launch.
We'll email you when IdentityShift launches.